Drones and Social Media – A Successful Marketing Combination
Social Media Technology

Drones and Social Media – A Successful Marketing Combination

It is more than obvious that social media is something you must be a part of if you want your business to succeed and not only that, but to be competitive as well. You have probably noticed that nowadays, every possible business has a Facebook page, an Instagram account, and a YouTube channel because having only a website isn’t enough anymore. The marketing game has changed a lot since the social media became popular, and business owners have used the opportunity to widen their market and customers. Now, with, for example, Facebook, you can offer your business on a worldwide level. let’s get started to read about drones and social media marketing stratewgy and ideas to gain traffic and increase the business sales.

Drones and Social Media Marketing

But, just creating an account or a page, is not nearly enough. You need to gain an audience (followers) that will turn into buying customers. And just how do you get there? Easy, offer interesting content that is related to your business! This way, people will feel like they are on a more personal level with your company, and will regularly follow what you post and turn into customers. However, that is not as simple as it sounds. Creating interesting content is one thing, but creating interesting content that will make you stand above the sea of competitors, is a completely different story.

Videos, Videos, and More Videos!

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Image from Flickr

So, how do your posts become viral and how do you increase your profit? You start using videos as a presentation of your products or services. Offer your potential customers a better insight into what you offer.

However, before you take out your phone and start shooting, have in mind that there are a plethora of not-so-high-quality videos out there and that you need to create something that is relatively unique (you can’t come up with something new that someone else hasn’t tried already), and to add a personal stamp on your videos. Also, you need to know how to make good videos and how to edit them in a way that they look more expensive than they really are. For this, Mr. Know-it-all (YouTube) will be your, best, free-of-charge teacher.

Once you got that mastered, in order to get to an even higher social media marketing game level, you need to start using drones and social media for aerial footage because nothing makes a video more high-budget looking than footage taken by a drone, which you will edit and post on all of your business pages and accounts. And, to make your videos really breathtaking, the formula is simple – The more sophisticated your drone and its camera are, the more Buzz your videos will create on social media! To get a better insight on which drone models are perfect for this, we suggest checking out the Aerial Photography Drone article.

Now that we got that covered, we will focus more on actual examples how drones can help you drastically improve social media popularity and your business.

Real Estate

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Image from Flickr

We will assume that you have already created all the important social media profiles and pages of your business. Now, how to make them popular? It’s simple, start making video presentations of the estates you offer. How to make them even more popular and how to climb to the top of the most wanted Real Estate Companies? Start using aerial footage! You probably know that a great presentation is more than half of the work done.

But, simply taking off with a drone and shooting randomly will not get the job done as good as you need it to! You need to have an idea how you want your video to look and create a plan of shots and follow it. For example, if you are selling a house on the beach, you will need more high altitude shots that actually show how beautiful it is to live near the beach. You could start your video by taking the drone some 300 meters out on the sea, and then slowly start approaching the house. This can later be edited so that the approach looks faster that it really was, to the moment where you are in front of the house and the “Warp speed” video slows down to show how beautiful the house is.

There are many other tips and trick you could use for making amazing real estate videos that will “explode” on your social media, you just need to get a high-end drone model and research the web for ideas and tips.


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Image from Flickr

If, for example, you own a sports equipment store, the best way to promote your products is to make video presentations that you will share on social media. The best way to do this is to find friends that are great, let’s say, in winter sports, and record them while they use your skis and skiing equipment for a freestyle ride down a mountain, high air jumps, or and during the coffee time in front of an idyllic, snow-covered mountain lodge. To get this done the best possible way, you will need a drone that offers high-end features like Follow Me, Orbit, Cable, and other useful modes where the drone does the flying part on its own, allowing you to stay focused on filming and not thinking about where your drone is going and if it’s going to hit some obstacle along the way. For example, the Cable mode, gives you a chance to let the drone fly in a straight line from point A to point B, as if your camera was attached to a cable above the ground. While the drone flies, you can maneuver the camera to get that perfect shot. Ideal for following skiers and snowboarders down the mountain.

Marketing Agency

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Image from Flickr

As we already mentioned, nothing sells your service better than a video packed with breathtaking footage. If you share such videos on your social media, your company can only become more and more popular, which will result in a profit increase. Using a drone for your marketing services is a must nowadays as they are the perfect tool for such a business. Your ads, music videos, movies, or whatever you are offering with your agency, will drastically improve and look unbelievably higher-budget than before. Of course, you do need a great drone model that offers high-resolution videos, but most of the high-end models now come with a 4K camera and a gimbal, for that dramatic cinematic look. Also, you do need to know what you are doing with your drone, but, as they say, practice makes perfection!

Wrapping It Up

Okay, now that you are armed with a few useful tips for your drones and social media marketing campaign, all you have to do is to find the right drone model for you and to start shooting videos that will knock the socks off your social media followers! We wish you fun times with your new marketing tool and prosperity of your business, and don’t forget, we love to hear your thoughts about our posts so don’t be shy and share your impressions and experiences with us by leaving a comment in the comments section.

Jack is a true drone passionate and he focused his education on this amazing field. Thus, he graduated the Drone/UAV Pilot Training Certificate program and now he’s a member of the Association for Unmanned Vehicle Systems International. His main purpose right now is to find and develop new features and help others discover the wonderful experience of flying a drone. For this, he is the main editor and content creator at MyDroneLab Blog where you can find everything you want to know about drones.

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