Have you ever tried to cook a meal and paint at the same time? It’s almost impossible. Not to mention, extremely frustrating. It’s hard to reach your true potential when your creative energy is spread everywhere.
The same goes for content creation.
The whole purpose of content marketing is to create a brand that people trust and value. That takes a lot of work, focus, and knowledge.
“But, I can’t afford to hire professional content writers. I’m barely making ends meet,” I hear you cry. I understand your concerns, but you just can’t do everything by yourself. As much as you would like to think you can spread your energy across all areas of your business, the reality is that you need help.
Don’t take it personally, but chances are you can’t create valuable, high-quality content – and these situations will prove it.
It’s Hard to Be Objective
You might think that knowing your industry well is helpful when it comes time to create content, but this can sometimes work to your detriment. When you’re too invested in your industry, it’s very hard to realize just how confusing the jargon is to those who are not familiar with it. More than that, because you’ve been involved directly in the inception of your business, you might have a hard time describing your products or services objectively.
By hiring a content writing professional, you can ensure that you won’t overlook your audience’s pain points. Prospects want to know how your products can help them solve a problem, but they also need objective reasoning, studies, and comparisons to help them make a decision.
You’re Not a Good Writer
Not everyone has the talent to create quality content that engages readers and persuades them to take action. And, that’s OK – you probably have other valuable skills that can help grow your business.
When you write your own content, especially if you are not a skilled writer, you might come across as a despicable salesman or your technical jargon could bore your readers.
Instead of wasting your energy doing something you’re not good at, hire a content writing expert and let them create quality posts while you focus on the tasks you are good at.
You Don’t Have the Time to Create Consistent Content
Creating great content takes time – time you don’t have because you are busy growing your business. That’s why it’s a good idea to employ a content writer to handle your content marketing needs.
When you have countless tasks on your plate, content writing is the first thing that gets postponed. Just take a look at your company’s blog. How long has it been since your last article? How big is the gap between articles? If it’s more than two weeks, then that’s a sign you just don’t have the time.
A professional writer’s only job is to create content that will connect prospects with your brand. They can take care of every piece of the process for you – from brainstorming topics and writing to optimizing and promoting your posts.
Grammar Is Not Your Strong Point
You probably don’t spend too much time worrying about bad grammar, spelling, and punctuation on your everyday life. But, when you’re writing for the web, you need to make sure that every aspect of your content is perfect. You don’t want an article to go viral because there’s a glorious typo in your headline.
Professional content writers are skilled with grammar, punctuation, and spelling. They revise their content before getting their articles out the door. They don’t rush through the editing process and hit the “publish” button without carefully reviewing their work. And, most importantly, experienced content writers know how to optimize the content for scanners. They use subheads to break text down into sections, write short paragraphs and use bullet point to get readers’ attention
You Don’t Keep Up with Every Google Change
By now, you’ve probably heard a great deal about the importance of SEO content. You know that optimizing your content for the right search term can get you tons of targeted traffic. You know that creating great content is the backbone of your blog and that it can help you build an awesome, engaged community around your brand, product or idea. The problem is that Google updates its algorithm constantly, and it can be hard to keep pace.
Professional content writers are familiar with Google’s best practices and always keep an eye out for new algorithm updates. They create optimized content that can bring in relevant traffic, thus increasing the chance of converting readers into leads.
Running your company’s blog all by yourself is just going to affect your bottom line in the long run. Think of hiring content writers as an investment, not an expense, because quality content will only benefit your business.
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