Its the beginning of the new year and most marketers are gearing up for a marketing strategy revamp. Modern marketing is very fluid and evolves constantly. It is important to keep an eye on the changes and optimize your campaign accordingly. Strategies that worked in 2018 might not bring the best results in 2019. I am writing about those most important SEO tactics that will give better result in 2019. Keep reading the post and sharing your comment and thought below in the comment box. If you have any question regarding SEO tactics for better result in 2019 and further, then keep asking. I will get back to you in next 24 hours.
Before implementing any changes on your website, conduct a thorough audit. This allows you to see the good and bad aspects of your website. The more data you have, the better your website will be. In this article, we discuss four advanced techniques that will bring you great results in 2019 if they’re implemented well.
1. Optimizing Website Structure and Navigation
Complicated and messy website navigation benefits no one. Such sites are difficult to maintain and can quickly get out of your control. They’re also difficult to navigate and can cause a lot of trouble to visitors. Website users want to get from point A to point B in the most effective manner. They won’t bother wasting time on browsing through multiple menus to find what they need. Here are some things to keep in mind when it comes to website navigation:
Make sure your most important menus are at the forefront.
Keep all navigation menus above the fold and just under the brand logo.
Follow the basic website design structure.
Optimize the URL to ensure it is readable and include keywords in it.
Allow breadcrumb navigation as it lets users move between pageseasily.
Ensure there’s a search bar visible at the top of your page.
These are just some of the many ways in which you can optimize your website navigation. You can use website crawlers to see just how easy the site is to navigate. This will help you with optimization.
2. Focus on User Experience
Google values three factors above all other ranking signals. They are content, links, and user experience. The search engine uses RankBrain, a Machine Learning AI, to determine what kind of user experience your website delivers. This AI takes note of factors like Click Rates, Dwell Times, Bounce Rates, etc, to understand just how pleased users are with your website.
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You need to optimize your website to ensure users have a good time with it. This includes improving the website’s appearance, branding, content, CTA, and overall performance. Let’s look at some ways to improve user experience:
Keep the interface clean and clutter-free. Don’t add too many invasive ads and pop ups to the page.
Allow ample white space so people can scroll through the content easily. Make sure there’s less room for people to click on links accidentally.
Break down content into small, digestible pieces. Include short paragraphs, smaller sentences, and bullet points.
Uses images to provide visual information.
Conduct A/B or multivariate testing to ensure your website has a great response.
It is also a good idea to explore your website on multiple platforms from the user’s perspective. This will give you a clear idea of how your portal functions and where it needs to be refined.
3. Optimization for Mobile
If you have been in the SEO industry or have done any form of digital marketing over the past year, you probably already know about the Mobile- First Index. This is an indexing system that ranks websites that perform well on mobile phones higher than those that don’t.
This is currently only applicable to websites that have both mobile and desktop versions. But Google might make it universal down the line. The tips mentioned below can help you improve your mobile performance significantly:
Use a responsive website design. This system can easily adapt to different screen sizes and devices without compromising quality or performance.
Make sure your website loads within 3 seconds. Most people expect websites to load in that time and around 40% are likely to abandon a mobile website if it takes longer.
Optimize your images to ensure they load and display well on mobile screens.
Choose a good quality hosting service to ensure the website performance is steady on all platforms.
If your performance on mobile isn’t good, you will lose out on a lot of audiences. Mobile is becoming one of the most important platforms and will eventually overtake desktop.
4. Refine and Improve Content
Content is one of the most important ranking factors. If your content is good, you will provide a better user experience, earn a good reputation, andestablish authority. You just need to make sure your content lives up to 2019 standards. Here’s a look at what you need to keep in mind:
Make sure your content is more than 2,000 words in length. Short-form content of fewer than 1,000 words doesn’t rank high on the SERPs and doesn’t gain many social shares.
Use original research as much as you can. Invest in quality of content more than the quantity of content.
Focus on a cluster of topics instead of keywords. This allows you to optimize for user search intent. Create content on topics that are related to one another and will be a part of the user search session.
Include internal linking to spread the link juice as much as possible. Make sure your content is well-written and accurate. It is also a good idea to engage people in the comments section of your post. Answer their questions, provide clarification, and maintain the connection between reader and creator.
These advanced techniques will help you reach new heights with your SEO in 2019. Once you have a good SEO campaign in place, make sure you have a good data analysis system as well. SEO isn’t a static strategy that you can forget about once it is implemented. The landscape keeps changing so it makes sense to keep an eye on the patterns. The data collected can be used to optimize future campaigns and correct mistakes before they can cause too much damage.
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