Why Snap Plans to Focus on Snapchat Android App Development
Social Media

Why Snap Plans to Focus on Snapchat Android App Development

Hello All Tech Lovers, well it’s been long time to get back on my blog with some interesting updates. Without wasting any time let’s get started to talk about snapchat android app development. What’s the reasons behind about snapchat android app development. If you get a mobile app development company to create an app for two of the most popular platforms (Android and iOS), there is a high likelihood that one platform may receive more attention than the other. This is precisely what has happened with Snap Inc., whose social media messaging app, Snapchat. The app always seemed to have worked well on iOS devices, but the Android version of the app has received several user complaints with regard to performance, battery life, bugs, and more.

Snapchat Android App

For any mobile app development company, the demographics play a vital role in determining which of the two platforms needs more attention during the initial stage. For example, a major portion of Snapchat’s users were from inside the US, with many of the users being iOS loyalists. However, the Android users did not have the best of time with Snapchat which decreased the popularity of Snapchat outside the US.

In early February 2017, Snap Inc. (the official company behind Snapchat) filed for an Initial Public Offering (IPO) to the Securities and Exchange Commission (SEC). As part of this filing, it became evident that Snap Inc. is aware of its Android problem and has revealed its intention to focus more on Android app development rather than on iOS. In the filing, they acknowledged that paying less attention to Android has hurt the company’s growth and they are taking serious measures to improve the Android users’ experience.

In fact, this California-based social media giant has hired several Android developers and even offered free Android smartphones to its employees. Evan Spiegel, CEO of Snapchat, has also taken to Reddit to interact with the Android users and promise them a better user experience in the near future.

So, what brought about this change in focus on the part of Snapchat? Let us take a look at a few of the reasons that made Snapchat plan to focus on Android app development over iOS.

More User Engagement with iOS Devices

Most of the user engagement for Snapchat has been found with iOS devices. This is why Snapchat’s development efforts have been focused on iOS rather than on Android. However, they have now realized that they need to increase their user engagement on Android smartphones.

Launch of Several Updates and Products in Mid-2016

Snapchat came up with numerous updates and products during the middle of 2016 which created performance issues which eventually resulted in the growth reduction of its daily active users, especially those using Android devices. This has fuelled the need for Snapchat to prioritize Android app development to maintain the growth of its daily active users.

This has proven to be a significant learning requirement; not only for Snapchat, but also for Android app development companies in general.

Tug of War between iOS and Android

The Android and iOS platforms are two of the most popular mobile platforms going around. If the iOS market share experiences a dip and the number of people using Android smartphones rises significantly, then Snapchat (as per its current performance records, favoring iOS devices) will experience a dip in its growth as well. This has opened up the need to focus equally on Android and iOs devices or perhaps focus more on Android!

Smooth Operability on iOS

The iOS version of the Snapchat mobile app is currently working pretty well, which is a major reason why iOS users love using it. In other words, Snapchat is at a pretty good space with regard to iOS development and can afford to focus more on Android development, where the efforts have been lacking thus far!

So, we have seen enough reasons why Snapchat is keen to focus more on Android app development in comparison to iOS development. With Snap Inc. planning to become a publicly traded company in March 2017 by filing for an IPO earlier this month, Snapchat’s goals and vision have clearly been listed out, inclusive of a paradigm shift in focusing on Android development.

The Snapchat 10 update that was rolled out in recent times enjoyed smoother and faster functioning on Android devices, as compared to its earlier versions. This is clearly a sign of things to come from the Snapchat team!

What do you think of this move by Snapchat? Feel free to share your feedback or queries in the comments section below

Shishir is the founder of ChromeInfotech.com, a well-known name in the Indian mobile app development and designing industry. With years of experience in the domain, he has now acquainted himself with all the nitty-gritties of what goes into making an awesome app in the least possible time.

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